Photo Realism Ad Project for the CF-54 Toughbook
The Meeting // As accounts people, we all know the feeling of a successful meeting with a prospective client. There is a familiar feeling of excitement and anticipation in seeing how our value proposition aligns with the prospect’s needs. When the right questions are asked, and better than expected responses are received, everything seems to fall into place.
After our initial face-to-face meeting with the B2B marketing division at Panasonic Canada, we walked out excited and ready for the challenge at hand. We had just discussed several projects, spanning multiple creative offerings here at C17, eager to show Panasonic what our team is all about.
As a boutique agency, the early stages of working with elite brands can occasionally be challenging. The key is in taking the time to understand each other’s habits, expectations and timing.