C17 Brand Stories | LTO

Country Style LTO

History // With the first store opening in 1963, Country Style has been providing quality fresh baked donuts and freshly ground coffee to Canadians for over 55 years. With over 320 locations across Canada, Country Style provides their food and beverage items in many location setting from traditional to non-traditional environments. C17 Media had the pleasure of working with Country Style for 5+ years as they continue to innovate and expand across the country.  Keep an eye out for a Country Style location near you!

Reach // Managing 320 locations is a task that requires attention to detail to ensure that the brand message is conveyed clearly to all individual locations. To achieve this goal, we work closely with the Country Style Marketing team to ensure their message and promotions reach their target audience at the right time. This is done through our wide format prints for their instore menus and promotional pieces, small format prints for flyers and coupons, and fulfillment services for execution.

Good Things Come in 3’s // One of Country Style’s largest promotions is the “Good Things Come in 3’s” roll-up cup contest. This campaign was truly a satisfying and rewarding project for us. We used a multi faceted approach to help country style reach the scope of audience they were aiming for.

We started by overhauling a food truck for promotion use, so the vehicle could be brought to events, giving out free coffee while also becoming a ‘moving’ billboard. What started as a white truck was transformed through this vinyl installation that was completed onsite at C17 Media. It’s an eye-catching design that helps promote the Country Style brand wherever they go across Ontario.

We also employed a large-scale Canada Post Direct Mailing campaign with over a quarter million pieces distributed from coast to coast to help spread the contest message. We executed this by facilitating the print and fulfillment of the mailer campaign.

With over a dozen different marketing items being produced, including: floor graphics, car magnets, back lit menus and cash toppers — this was a promotion that challenged us as a company to ensure that all elements launched on time. It required careful planning, and near perfect execution to ensure that the promotion ran as smoothly as possible.

More Than Print //   A multi-faceted approach is needed to help cater to specific customers in various regions and demographics, especially dealing with a company that has locations across the country! Direct mail campaigns allow individual franchises to choose their scope and target audience and are also ideal for launching a national campaign such as the Good Thing’s Come in 3’s promotion. We are never afraid to step outside the box and tackle projects of any scale.

Cohesion // Working actively with Country Style Marketing team is key to ensuring all their needs are met and that we can bring all their ideas to life.  At C17 Media we are fortunate to have a unique mix of talent that work together to execute and strive for more every single day. Our blend of skill sets allows us to tackle any print or marketing solution with fresh and creative approaches to help our clients meet or exceed their goals.